Brainstorming the Castle | Long Island Marketing, Copywriting, and Branding
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Small business marketing tips

Another bright idea... from Kim Healy. Kim is a marketing consultant who helps small businesses with the big picture. Kim has a background in family business and has also worked extensively in the B-to-B marketing space on both the local and national levels.

Small Business SEO with Tuesdays Together Long Island

Small Business SEO was this month’s Tuesday’s Together topic. This recap covers the Rising Tide Honeybook PDF content discussion questions with the added bonus of my favorite tips and resources. Plus, bonus discussion questions (because who doesn’t love more homework? #nerdalert)!

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6 Examples of Solid Marketing in the Piña Colada Song

Does your business have you humming The Piña Colada song? Do you feel like you’ve “fallen into the same old dull routine?” Before you go to the paper and take out that personal ad (okay, I might be dating myself here — any Desperately Seeking Susan fans out there?) or pivoting your focus to the point where your audience doesn’t recognize you, let’s talk about how you learn from this 1979 classic.

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How to Increase Foot Traffic and Attract New Customers

People love local shops, but they don’t always come by as frequently as you would like them to. To keep your clients coming back for more on a regular basis, I’ve found that it helps to show them what you’re workin’ with, and what better place to do that than your Instagram feed? In this post I highlight how you can brainstorm a never-ending flow of content based solely on your inventory.

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Join Me for a Marketing Workshop, Long Island!

Attention, Long Islanders! Join me for my upcoming workshop at the Miller Business Center at the Middle Country Public Library. Working with small business owners in a hands-on environment is one of my very favorite things to do, so I would love it if you would join me. Read the post for details and click on the link at the bottom of the post to register!

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Want to Reach Your Goals Faster? Cut down on the Content

Life as a solo-preneur or small business owner can be lonely! Just like you can’t do “all of the things,” you can’t consume all of the content (you risk stifling your own creativity and hurting your business if you do). Wondering what a “content diet” entails? I’ll tell you…

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Why You Need to Celebrate Your Wins

How do you celebrate success in your small business? Are you making time to enjoy and examine your wins? Whether you struggle to share your wins publicly or don’t even pause on them in the first place, this blog post will help you understand why this practice is so important and how you can get started today.

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Why You Should Heart (Not Hate) Facebook Groups

Just when I thought I was over Facebook, I discovered Facebook Groups. I like Groups because they’re a great way to meet awesome people (Networking from the comfort of my own home? Count me in!) and they help me with my marketing. Wondering how Facebook Groups can help your brand? Read on.

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Did You DIY Your Website? Do These 3 Easy Things Now

When you’re just starting out and your budget is tight (if it exists at all) using a platform like Squarespace or Wordpress to create your first website is a great way to save money. That being said, there is some extra work that will need to be done on your end to make sure that it’s the best DIY website it can be.

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Blogging Can Boost Your Business — so What Are You Waiting For?

Over the years I have written blogs for a variety of businesses and publications in industries ranging from interior design to pet shops. Each assignment is unique, but one thing always holds true — no matter who I am writing for or what the topic is, coming up with a calendar driven by goals for the business is what gets them the results they are after.

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Who Is Your Person?

Who is your person? The key to unlocking great content. Whether you’re marketing your personal brand or your company’s, starting with this exercise not only helps to get you started, but it helps save time down the line when you’re trying to figure out if your latest email or social media post is hitting the right note.

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