Brainstorming the Castle | Long Island Marketing, Copywriting, and Branding
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Small business marketing tips

Another bright idea... from Kim Healy. Kim is a marketing consultant who helps small businesses with the big picture. Kim has a background in family business and has also worked extensively in the B-to-B marketing space on both the local and national levels.

Posts tagged personality in marketing
6 Examples of Solid Marketing in the Piña Colada Song

Does your business have you humming The Piña Colada song? Do you feel like you’ve “fallen into the same old dull routine?” Before you go to the paper and take out that personal ad (okay, I might be dating myself here — any Desperately Seeking Susan fans out there?) or pivoting your focus to the point where your audience doesn’t recognize you, let’s talk about how you learn from this 1979 classic.

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Blogging Can Boost Your Business — So What Are You Waiting For?

Over the years I have written blogs for a variety of businesses and publications in industries ranging from interior design to pet shops. Each assignment is unique, but one thing always holds true — no matter who I am writing for or what the topic is, coming up with a calendar driven by goals for the business is what gets them the results they are after.

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