Brainstorming the Castle | Long Island Marketing, Copywriting, and Branding
A New Brand Adventure

Small business marketing tips

Another bright idea... from Kim Healy. Kim is a marketing consultant who helps small businesses with the big picture. Kim has a background in family business and has also worked extensively in the B-to-B marketing space on both the local and national levels.

Want to Reach Your Goals Faster? Cut down on the Content

Looking back on 2018 I noticed something — I wasted a lot of time consuming content that didn’t align with my goals. Forget Netflix, I binged on webinars, Facebook Live broadcasts, and online summits covering every subject under the sun.

  • I learned about the importance of a correct NAP+W (Name, Address, Phone Number + Website) for small local business’ search rankings (even though I don’t have a brick and mortar location).

  • I dove deep into the science of membership sites with Stu McLaren (even though I had no intentions of starting one).

  • I watched webinars and presentations on copywriting strategies (that I’m already well-versed in).

  • I spent a solid amount of time in online communities offering free advice to folks who were not my ideal client (pretty sure I don’t need to clarify why this was not time well-spent).

So why did I stuff myself full of content? Besides being a forever-student (give me all of the worksheets, please), life as a solo-preneur can be lonely! Live streams and online communities make you feel like you’re connecting with other real people.

While these topics weren’t total wastes of my time — they have come in handy on occasion — they also weren’t the best use of it. Just like you can’t do “all of the things,” you can’t consume all of the content. If you want to reach your goals as quickly as possible, you’ll need to go on a content diet, consuming only the content that will bring your closer those goals.

Below are the steps I took to cut down on my content consumption:

Step 1: Figure out how much “free time” you have to dedicate to learning (remember, time is money when you work for yourself!).

Step 2: Look at your goals and decide which of them can be achieved by consuming content.

Step 3: Determine the most efficient and enjoyable ways you can consume content. I’ll get you started with the list I came up with for myself:

  • Podcasts

  • Email newsletters

  • Blog posts

  • Books

  • Online Articles

  • Instagram

  • Facebook Live

  • Webinars

  • Workbooks & Worksheets

  • Panel Discussions

  • Live Trainings

Step 4: Make a list of your favorite content creators: Do any of them specialize in the areas you’re trying to improve in? Great! Are any of them focusing on an area that’s currently relevant to you? Even better. Pick your favorite platform and figure out how to stay up to date on their latest and greatest efforts.

There will always be exceptions to the rule. The idea here is to resist the urge to binge on content. Think about the goals you want to reach and consume responsibly.

Need help determining what content will help you reach your goals? Schedule a coaching call!