Brainstorming the Castle | Long Island Marketing, Copywriting, and Branding
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Small business marketing tips

Another bright idea... from Kim Healy. Kim is a marketing consultant who helps small businesses with the big picture. Kim has a background in family business and has also worked extensively in the B-to-B marketing space on both the local and national levels.

Why You Should Heart (Not Hate) Facebook Groups

Just when I thought I was over Facebook, I discovered Facebook Groups. According to the FB powers that be,

Groups provide a space to communicate about shared interests with certain people. You can create a group for your book club, family reunion or anything where you want to connect and get updates from specific people.

I like Groups because they’re a great way to meet awesome people (Networking from the comfort of my own home? Count me in!) and they help me with my marketing. Wondering how Facebook Groups can help your brand? Read on.

  • For client language — If you’re stuck speaking in jargon or just aren’t sure how your ideal client speaks, Facebook Groups are here to help. I know how I would phrase a specific problem or query, but usually I’m not the ideal client that I’m writing for and so there is research to be done. Whether the language barrier has to do with their level of knowledge or the dialect of the region they live in (I’m talking to you, Midwest “pop” drinkers, wearing your “tennis shoes” instead of sneakers), you need to figure out how to speak their language in order for your messaging to be received loud and clear. I encourage all of my clients to start a word bank that includes words and turns of phrases that they see coming up over and over again in client inquiries. If you’re hanging in Facebook groups where your ideal clients are, that’s another place you can go to build that word bank. Try to pick up words and phrases that group members are using. Not only will those words resonate with your ideal client, they may also get you some bonus SEO points since that’s what they’re likely to use when searching the Internet as well.

  • For content ideas — If someone poses a question or brings up a topic in a Facebook group that gets everyone commenting, take note. Is it a pet peeve or a pain point? A question about how to handle a certain situation? What is it that people are relating to? Or getting them all riled up? If you comment on a post, note how it’s received. Could you expand on that topic? Does it relate specifically to a service you offer or a problem your business solves? If so, run with it! Turn that topic into an information-rich blog post or even just a simple social media post. Bonus: Take words and phrases from the original post and your answer and check on the SEO scores and hashtags using a tool like Keywords Everywhere or Ubersuggest to see how to get the most out of your new content.

  • For answers to my own questions — Have you ever searched the Internet for an answer to a question or a solution to a problem, only to find that your search results turn up bupkis? Or the problem is so new that Google hasn’t indexed information on it yet? Whether it’s too new to know or we’re simply not asking the “right” question, there are times when Google can’t help us, but members of a Facebook group facing similar issues can. And even when they can’t help, at least they can commiserate — Google can’t do that. On the flip side, when a Google search turns up tons of general information on a current topic and the idea of sorting through it all to find what’s relevant to you is exhausting, a good Facebook group of your people can help you interpret what that means for your business.

So how do you feel about Facebook Groups? Were you using them before? Is it a love/hate relationship? Will you considering joining on now? Still not sure? Book a free 20 minute consult with me to get a better idea of how Facebook Groups can work for you.