Brand Voice Strategy and Marketing Advisory for Architects, Interior Designers, and Service-Led Businesses

A fair-skinned woman with silver hair wearing a black blazer and gold jewelry sits at a desk with her chin resting on her hand, looking intently into the camera

You are an expert. Your energy is magnetic and you're a strong communicator who knows how to get your point across. You've given thought to your business and brand, but something has shifted.

Your intuition is telling you that you could be more strategic, more effective with your words. It's time to elevate your messaging to reach a wider audience, attract better clients, and do more meaningful work that aligns with your vision.

Outside help has crossed your mind, but what do you even need—a business coach, positioning expert, brand strategist, a copywriter?

That's where I come in. I help high-touch, service-led businesses fine-tune their brands and dial-in their marketing and messaging through productive live sessions where the right questions unlock breakthrough insights in real-time.

Curious if we’re a good fit?

Schedule an alignment call

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A New Brand Adventure

One-on-one sessions, intimate workshops, and corporate team trainings for established brands and businesses ready to chart their own course.

As a facilitator, I run powerful, productive sessions that emphasize understanding and implementation. From defining your brand's non-negotiables to recalibrating your marketing efforts, you'll leave feeling clear, confident, and energized about your work.

Hi, I’m Kim

Kim Healy, CEO, Brainstorming The Castle

Growing up in an entrepreneurial family, I've always appreciated the story behind the business. Now, informed by 20 years of professional experience, I take pride in telling my clients' stories in an engaging and approachable way.

So how did I wind up writing about interior design and architecture? I’m glad you asked…

Here's my story

There's a disconnect between the quality of your work and how your brand comes across. Before you can fix it, you need to understand what's working and what isn't. This asynchronous audit gives you an outside perspective on what's working, what's not, and where to focus your energy. You'll complete a short questionnaire and share up to three brand touchpoints for me to review—your website, Instagram, LinkedIn, recent newsletters, or anything else that represents your brand. I'll review everything and send you a Loom video walking through my findings, plus a PDF with my top recommendations for strengthening your brand voice and presence.
Your passion for your business is magnetic—let's make sure your messaging reflects that.
In this 90-minute guided conversation, I'll help you reconnect with your purpose and clarify your positioning so that you can communicate confidently about your brand and make decisions that align with who you are and what you want to achieve.
We'll solidify three foundational elements:
- Non-negotiables: Think of these as boundaries for your brand—a firmer, more actionable take on traditional core values. These are the beliefs and standards you won't compromise on, no matter what.
- Ideal audience: We'll get clear on who you do your best work for, working through real-life examples of how to use your ideal client avatar to your advantage. We'll also explore the other segments of your audience—collaborators, advocates, referral partners—anyone who can send more of the work you want your way.
- Brand voice characteristics: Your brand voice is a set of clearly defined traits that feel authentic to you and make your message resonate. We'll define each characteristic with matching dos and don'ts, creating practical guardrails you can use yourself or share with your VA, social media manager, or even an LLM to keep your messaging consistent and on-brand.
In 90 minutes, you'll walk away energized, grounded, and ready to communicate with clarity and confidence.
You have your strategy—now put it to work. Three 1.5-hour sessions over six weeks provide live expertise and accountability as you implement changes. From reviewing touchpoints to crafting campaigns and role-playing scenarios, you'll have expert guidance to turn your brand strategy into real-world results.

Architects, Designers + Service-Led Businesses On:

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Witty, Knowledgeable, and Responsive

Kim is an incredible, thorough copywriter. She's witty, knowledgeable, and responsive—and she understands the SEO side of things! A true gem.
– Nicole Heymer, Glory & Brand
An absolute asset to our team

I can't say enough great things about our experience with Kim Healy of Brainstorming the Castle! Kim has been an absolute asset to our team, helping us to articulate our messaging and align our marketing. She is a pleasure to work with and full of innovative strategies that are helping us to better position our company in an ever changing market.
– Diana Lillo, InspireDesign
Thoughtful, timely, and a delight to work with

In a state of desperation I contacted a friend who without hesitation referred me to Kim to help with some writing. We've just finished updating my website and she was extremely helpful in making the "tone" sound right and also in conveying how I work with clients on their diverse projects. She was thoughtful, timely and a delight to work with.
– Sarah Chapin, Chapin Interiors
Beyond thrilled with the finished product

Kim was a tremendous help in the launch of my interior design website. Her knowledge of the industry as a whole gave her the ability to write thoughtful and eloquent phrases to set the tone of my website. She made strategic edits and chose design-appropriate words that really elevated the overall feeling of my work. Her suggestions were subtle but impactful, and she was so easy to work with. I am beyond thrilled with the finished product.
– Kindra Ueckert, Hearthstone Interiors

On the Blog

Blog

Three Brand Essentials Now Included in Every Copywriting Package

Consistency builds trust—especially in service-based businesses. But you can't be consistent without clarity. My copywriting packages now include a document outlining three foundational brand components: your non-negotiables, ideal audience, and brand voice characteristics (complete with dos and don'ts). These tools save you time, make delegation easier, and create a clear throughline between your brand and your audience. Learn why these elements matter and how they fit into my discovery process.