Brand Voice Strategy and Marketing Advisory for Architects, Interior Designers, and High-End Service Providers

You’ve been feeling it’s time for a shift. Your work has evolved, but your branding hasn’t kept pace and your marketing is a hodgepodge of ‘shoulds’ and suggestions.

Maybe your website feels dated. Maybe you’ve been hearing about brand voice and wonder how it could sharpen your positioning. Or maybe you just want marketing that draws in the kind of clients you’re excited to work with.

That’s where I come in. I help architects, interior designers, and high-end service providers uncover their non-negotiables and create an intuitive strategy that connects them with the right people, and sets the stage for what’s next.

Curious if we’re a good fit?

Schedule an alignment call

A New Brand Adventure

As an experienced brand voice strategist, marketer, and copywriter, I help creatives and visual thinkers define their brand’s voice and distill their big ideas and expertise into messaging that rolls off the tongue and resonates with the right audience.

My superpower is asking the right questions, listening deeply, and turning insights into clear, actionable messaging. Whether you want to create engaging content or a rallying cry to unite your team, I’d be honored to work with you.

Hi, I’m Kim

Kim Healy, CEO, Brainstorming The Castle

Growing up in an entrepreneurial family, I've always appreciated the story behind the business. Now, informed by 20 years of professional experience, I take pride in telling my clients' stories in an engaging and approachable way.

So how did I wind up writing about interior design and architecture? I’m glad you asked…

Here's my story

Refresh and realign your approach and attract more of the clients you want. Our Brand Voice Guidelines lay out your brand's language, tone, and personality. Together we’ll define your core brand identity and articulate what that will sound like across multiple platforms and use cases, always with your ideal client in mind.
Your time is valuable; you want to work with clients who align with your mission and appreciate your vision. Your story and the level of service you provide can be the main point of differentiation between you and your competitors.
With my help, we’ll craft strategic, well-written copy that will serve as a beacon for attracting right-fit clients — and filter out the rest.
My two-hour intensives are perfect for reviewing your brand strategy, creating a simplified communications plan or clearing your to-do list of whatever marketing task you’ve been putting off.
You submit the materials you want to work on in advance, and I’ll come armed with a fresh perspective, plenty of ideas, and my trusty red pen.

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Witty, Knowledgeable, and Responsive

Kim is an incredible, thorough copywriter. She's witty, knowledgeable, and responsive—and she understands the SEO side of things! A true gem.
– Nicole Heymer, Glory & Brand
An absolute asset to our team

I can't say enough great things about our experience with Kim Healy of Brainstorming the Castle! Kim has been an absolute asset to our team, helping us to articulate our messaging and align our marketing. She is a pleasure to work with and full of innovative strategies that are helping us to better position our company in an ever changing market.
– Diana Lillo, InspireDesign
Thoughtful, timely, and a delight to work with

In a state of desperation I contacted a friend who without hesitation referred me to Kim to help with some writing. We've just finished updating my website and she was extremely helpful in making the "tone" sound right and also in conveying how I work with clients on their diverse projects. She was thoughtful, timely and a delight to work with.
– Sarah Chapin, Chapin Interiors
Beyond thrilled with the finished product

Kim was a tremendous help in the launch of my interior design website. Her knowledge of the industry as a whole gave her the ability to write thoughtful and eloquent phrases to set the tone of my website. She made strategic edits and chose design-appropriate words that really elevated the overall feeling of my work. Her suggestions were subtle but impactful, and she was so easy to work with. I am beyond thrilled with the finished product.
– Kindra Ueckert, Hearthstone Interiors

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Before You Hire a Marketing Strategist

Hiring a brand voice strategist can make a huge impact on the effectiveness of your messaging and marketing efforts, but before you book that strategy session, I have a few suggestions for how to get the most out of your meetings.