Brand Voice Strategy and Marketing Advisory for Architects, Interior Designers, and Service-Led Businesses

A fair-skinned woman with silver hair wearing a black blazer and gold jewelry sits at a desk with her chin resting on her hand, looking intently into the camera

You are an expert. Your energy is magnetic and you're a strong communicator who knows how to get your point across. You've given thought to your business and brand, but something has shifted.

Your intuition is telling you that you could be more strategic, more effective with your words. It's time to elevate your messaging to reach a wider audience, attract better clients, and do more meaningful work that aligns with your vision.

Outside help has crossed your mind, but what do you even need—a business coach, positioning expert, brand strategist?

That's where I come in. I help high-touch, service-led businesses fine-tune their brands and dial-in their marketing and messaging through live, bespoke sessions where the right questions unlock breakthrough insights in real-time.

Curious if we’re a good fit?

Schedule an alignment call

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A New Brand Adventure

One-on-one sessions, intimate workshops, and corporate team trainings for established brands and businesses ready to chart their own course.

As a facilitator, I run powerful, productive sessions that emphasize understanding and implementation. From defining your brand's non-negotiables to recalibrating your marketing efforts, you'll leave feeling clear, confident, and energized about your work.

Hi, I’m Kim

Kim Healy, CEO, Brainstorming The Castle

Growing up in an entrepreneurial family, I've always appreciated the story behind the business. Now, informed by 20 years of professional experience, I take pride in telling my clients' stories in an engaging and approachable way.

So how did I wind up writing about interior design and architecture? I’m glad you asked…

Here's my story

There's a disconnect between the quality of your work and how your brand comes across. Before you can fix it, you need to understand what's working and what isn't. In this 75-minute session, I'll review your brand + marketing touchpoints and provide an expert assessment including clear suggestions for moving forward.
You're phenomenally skilled, but remembering every detail of your brand feels impossible. In this three-hour session, we'll create your done-with-you brand strategy handbook—your North Star for everything from networking to marketing. Walk away with crystal-clear messaging and the confidence to communicate what makes you extraordinary.
You have your strategy—now put it to work. Three 1.5-hour sessions over six weeks provide live expertise and accountability as you implement changes. From reviewing touchpoints to crafting campaigns and role-playing scenarios, you'll have expert guidance to turn your brand strategy into real-world results.

Architects, Designers + Service-Led Businesses On:

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Witty, Knowledgeable, and Responsive

Kim is an incredible, thorough copywriter. She's witty, knowledgeable, and responsive—and she understands the SEO side of things! A true gem.
– Nicole Heymer, Glory & Brand
An absolute asset to our team

I can't say enough great things about our experience with Kim Healy of Brainstorming the Castle! Kim has been an absolute asset to our team, helping us to articulate our messaging and align our marketing. She is a pleasure to work with and full of innovative strategies that are helping us to better position our company in an ever changing market.
– Diana Lillo, InspireDesign
Thoughtful, timely, and a delight to work with

In a state of desperation I contacted a friend who without hesitation referred me to Kim to help with some writing. We've just finished updating my website and she was extremely helpful in making the "tone" sound right and also in conveying how I work with clients on their diverse projects. She was thoughtful, timely and a delight to work with.
– Sarah Chapin, Chapin Interiors
Beyond thrilled with the finished product

Kim was a tremendous help in the launch of my interior design website. Her knowledge of the industry as a whole gave her the ability to write thoughtful and eloquent phrases to set the tone of my website. She made strategic edits and chose design-appropriate words that really elevated the overall feeling of my work. Her suggestions were subtle but impactful, and she was so easy to work with. I am beyond thrilled with the finished product.
– Kindra Ueckert, Hearthstone Interiors

On the Blog

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Before You Hire a Marketing Strategist

Hiring a brand voice strategist can make a huge impact on the effectiveness of your messaging and marketing efforts, but before you book that strategy session, I have a few suggestions for how to get the most out of your meetings.