A personal, practical approach to brand
voice strategy and copywriting

An Intentional Approach

“If you don’t believe in what you’re saying, there’s no point in saying it.” – Anne Lamott

You genuinely care about your work and your clients. You want every aspect of your brand to reflect the level of quality and service you provide. To capture that in the work we do together, it’s essential that we forge a connection early on. Together we’ll articulate who you are, what you bring to the table, and how your clients benefit from working with you. 

We’ll portray the best version of you and your firm to prospective clients and make your work shine. Additionally, I’ve designed every service so that you have a fresh perspective and a clear understanding of how to implement your deliverables when we finish your project.

Allow me to do for you what you do for your clients — exceed your expectations and wow you with the final result.

My clients are established professionals in the fields of architecture and interior design.

They are smart and accomplished — and they tend to be visual thinkers. They understand the important role that tone and voice play in their work — from pitches and presentations to individual emails — but they often struggle to find their brand voice. To help with this, I’ve developed a streamlined package and a comprehensive, easy-to-implement deliverable — a fully customized Brand Voice Guide.

Brand Voice Guides

  • I break each Brand Voice Guide down into the following sections:

    Core Brand Identity — Mission Statement, Vision Statement and Core Values

    Verbal Guidelines — Brand Positioning, Value Proposition, Tagline, Voice and Grammar

    Content Guidelines — Buckets, Channels and Guidelines by Channel

    Ideal Client Guidelines — Ideal Client Summary, Ideal Client Subcategories, Ideal Client Personas by Subcategory

    This helpful tool will simplify all of your messaging, from external marketing like social media content, email newsletters, and advertisements to pitch decks and presentations.

Your website is often your brand’s best chance to make a genuine connection with prospective clients.

They may have been referred to you by a former client or friend, seen a yard sign at a job site, or you may have turned up in their search results.

Whatever method they used to find you, you've got them interested, so how can you make the most of the opportunity? Images are important, but they aren't always enough. The copy on your site needs to let them know who your right-fit client is, how they can work with you, and where to start. 

Most of the architecture and design firms I work with are so busy that they don't have time to check their website, let alone revise it. They want to work with a copywriter who can capture their voice and convey what they have to offer while making it clear exactly who they want to work with on future projects. 

Copywriting

Brand Voice Audit

Want to be intentional about your brand’s voice and messaging? Start here.

There’s a disconnect between the level of work that you’re doing or service you’re providing and your current brand voice. Maybe it’s outdated messaging on your website or inconsistent content. Before you can decide how to fix the problem, you need to take the time to figure out what is and isn’t working.

For those who have never worked with me before, these sessions are a great way to see my strategic mind in action (I’ve been told it’s like watching a mathematician ‘show their work.’).

Before our session, you’ll answer a questionnaire and provide links to your brand touchpoints for me to review so that we can hit the ground running. At the end of our two-hour call, you’ll have an expert-informed assessment of your brand voice and suggestions for how to move forward.

Case Studies

Brainstorming the Castle took the task of SEO implementation to the next level by seamlessly incorporating keywords into this interior designer’s elevated and approachable voice.

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Brainstorming the Castle helped this busy, growing architecture and design firm update its digital presence with concise, compelling copy highlighting its capabilities and showcasing its dedication to providing five-star service.

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Brainstorming the Castle developed an elevated, but approachable brand voice for this new line of eco-conscious acoustic products

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  • Elevated My Business

    “As an interior designer, I know how important it is to find the right fit in a working relationship. I did selectively interview other very highly recommended copy writers, but once I had my discovery call with Kim, I knew that she would be the person to elevate my business and to capture my spirit in words.

    Copywriting is extremely personal. Kim's caring nature throughout the project, her great organizational skills, and gifted ability to identify and express my particular brand message and personality was absolutely fantastic. It was such a pleasure to work with her, and I would HIGHLY RECOMMEND her services. She is a real gem!”

    — Claudia Grunberger, Grunberger Interiors

  • An Amazing Job of Listening

    “I have so much respect for Kim and the work she does.  When it comes to writing about my own business, I can get lost in the details and quickly go down a rabbit hole of nonessentials; this is not productive and can lead to missed opportunities because your message isn’t clear and appealing.

    Kim did an amazing job of listening and trying to fully understand what I need to communicate to my audience and then doing so in my voice. Words come naturally to her, and that’s a gift I’d hire her for over and over again!

    She has written copy for my annual fundraiser‘s landing page and my entire website. It was very easy to hand over that huge process and let a true professional do it best.”

    – Kelli Hull, Kelli Hull Photography

The future of design needs your voice.

How can I help you stand out?