Project Goal: How copywriting can complement website design

Client: Franco Pasquale, Pasquale Design Associates

Service: Website copywriting


Challenges and Goals

We were brought into this project by our colleague at The Beaux Arts, a digital consultancy firm that Franco Pasquale had engaged to refresh his branding and website. Like many top-rated interior design and architecture firms, Pasquale Design Associates was so busy doing exceptional work for clients and curating a growing team of talented professionals that they hadn’t had the time to update their digital presence. Our goal was to craft concise, compelling copy that would highlight the award-winning firm’s capabilities and showcase its dedication to providing five-star service.

How Our Service Helped

Our website copy added depth and warmth to the elegant and user-friendly website that The Beaux Arts created for this flourishing firm.

Results

Franco now has a gorgeous and informative website that positions him and his team as the consummate professionals that they are.

Future Plans

The importance of updating your website regularly is not to be undersold. Google and other search engines feed on new information, so creating fresh, on-brand content is an important part of any successful SEO strategy. With this in mind, Pasquale Design Associates will continue to update their website with interior design project descriptions and team member bios as-needed.

“All I can say is Brava! Beautifully written. I wouldn’t change a thing!”
— Franco’s initial reaction to a first draft

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