Who Is Your Person?
This is one of the two questions I always start with when working on a brand. Who is your customer? Where do they live? What kind of car do they drive? What stores do they shop in? What TV shows do they watch?
Whether you’re marketing your personal brand or your company’s, starting with this exercise not only helps to get you started, but it helps save time down the line when you’re trying to figure out if your latest email or social media post is hitting the right note.
Just go back to your person.
Would they read it and click for more content? Would they like and comment on the post?
By thinking of your audience as a real person with likes and dislikes, wants and needs, it’s easier to decide what to say, how to say it, and what platform to put that information out on.
When it comes time to create and schedule the content, you need to get into your person's headspace. Think of it as getting into character. So what's going to help you do that? Is it a mood board with images that create a clear picture of your person? Or maybe it's a playlist of all of their favorite jams? It might even be going to a location where they would hang out or holding a tool they would use. Try different scenarios until you land in a place where the content comes about organically, that is your sweet-spot. But before we get there, I need you to answer this one question...
Who is you person?