Brainstorming the Castle | Long Island Marketing, Copywriting, and Branding
A New Brand Adventure

Small business marketing tips

Another bright idea... from Kim Healy. Kim is a marketing consultant who helps small businesses with the big picture. Kim has a background in family business and has also worked extensively in the B-to-B marketing space on both the local and national levels.

Want a Quick Way to Find Your Ideal Client? Start Here

Much like a personal compliment, a glowing referral can boost your confidence and make you see your business in a new light. When my clients are struggling to figure out who their Person is, I like to task them with a quick and fun assignment: write your ideal referral. 

By answering the questions below, and including whatever additional information comes to mind as you do, your ideal client will start to take shape. Knowing who you’re looking for makes it much easier to find them.

  • What does the client say about you?

  • What aspects of your business do they praise?

  • What kind of language do they use?

  • What do they tell other people about the experience of working with or buying from you?

  • Where is it posted, shared, or available for others to see?

Interested in exploring how these answers can help you create a marketing plan tailored to your Person’s taste and needs? Book a Brainstorming Session!


Your dream referral may be more powerful thank you think…

Try it!