Brainstorming the Castle | Long Island Marketing, Copywriting, and Branding
A New Brand Adventure

Small business marketing tips

Another bright idea... from Kim Healy. Kim is a marketing consultant who helps small businesses with the big picture. Kim has a background in family business and has also worked extensively in the B-to-B marketing space on both the local and national levels.

How to Make the Most of Your Losses

You researched your ideal client. You courted them, made contact, and established a connection. Then it happened, they invited you to pitch a project. You planned what you thought was the perfect pitch meeting. Mood boards were made, macaroons were served. Still, you didn’t land the job.  

Now what?

Rather than beat yourself up or dwell on all of the things you did wrong, I challenge you to pause after every mental swing you take at yourself and say, okay, but how could I have done it better?

Pinpoint where you struggled

  • What part of the process didn’t work?

  • Were you well organized?

  • Was there something you forgot?

  • Did you give yourself enough time to execute your plan?

  • Did you even make a plan? 

  • Did you market it to the right audience?

  • Did you highlight the pain points of the people you were trying to reach?

  • Did you clearly lay out the benefits of what you were offering?

If you can’t find the answers within yourself, ask for feedback. Get your ideal clients and favorite customers in on the brainstorm to see what they have to say. Come to them from a place of reflection (no defensive or combative language allowed!) and get specific on what didn’t work. Ask follow-up questions, but keep it short and positive (even if their feedback might sting a little).

Still not sure what questions to ask?

Maybe you’re too close to the situation to see clearly and you need an objective opinion. Or you’re unsure of how to capture that information without feeling awkward. Say no more, I’m here to help. Offering constructive criticism and actionable advice is one of my favorite services to provide!

Let’s set up a coaching session to see how you can learn from your losses because once you do, something wonderful happens — you’re able to let them go.

Want to hear what other folks think about working with me? Check out my testimonials page! Whether you’re here on Long Island or across the country, I’m here to help solve your small business struggles.