Brainstorming the Castle | Long Island Marketing, Copywriting, and Branding
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Small business marketing tips

Another bright idea... from Kim Healy. Kim is a marketing consultant who helps small businesses with the big picture. Kim has a background in family business and has also worked extensively in the B-to-B marketing space on both the local and national levels.

Why Picking a Word of the Year Is a Good Idea

The whole “Word of the Year” thing is super popular right now. Since I love words and a good assignment, I was totally on board to pick one for 2019. After doing deep-dive reflection of 2018, I realized I spent a good amount of time consuming and producing things that didn’t align with my goals (that’s what I call “sideways energy”).

For 2019 I’m planning clear goals and making sure that all business-related activities align with those goals. This means I need to really edit my approach to creating and consuming content, exploring systems, and tackling my everyday tasks. All that being said, my Word of the Year for 2019 is REFINE.

Why Pick a Word of the Year?

There’s something so judge-y about a New Years resolution — going on a diet, losing weight, saving money, quitting smoking — they all seem to come from a place of self-criticism. A Word of the Year, on the other hand, is more about intention, inspiration, and possibility.

That’s not to say that you shouldn’t make resolutions — they’re great, if you can stick to them — but a pick a Word of the Year while you’re at it so it can serve as a guiding light to get you back on track if you lose your way.

How Do You Choose a Word of the Year?

Brainstorming a Word of the Year can be done any number of ways. You can do a massive brain dump, stream of consciousness style. You can create a mood or vision board that sums up how you want to feel and pick a word that encompasses the overall vibe of the piece. You can map out your goals for the year first and then look for a common thread.

Aren’t Those Exercises Enough Good on Their Own?

Yes, those exercises are great, but let’s be honest — we rarely ever reread those brain dumps, you can’t carry your mood board around with you and remembering all of your goals for the year is hard. Remembering one word, now that’s easy.

Alright, I Picked One — Now What Do I Do with It?

Put it somewhere you’ll see it every day. Write it in your planner. Use it to make word art and hang it in your home and/or workspace. Put it on your body (I’m not saying you should get a tattoo, but a tasteful piece of jewelry can be a nice reminder). Envision it, embody it, and let it guide you.

 Say it out loud. Repeat it in your head. Come up with a catchy phrase or slogan.

Refer back to it. When you lose your way, let it guide you. When you’re having trouble making a decision, let it help you make the choice. When you’re celebrating a win, reflect on how your word might have help you get there.

So tell me, what’s your Word of the Year for 2019?